Are You Obsessing Over The God Spot!
Optimising your website for mobile is crucial for businesses success online.
Most of your traffic will be coming from mobile users and this trend does not look like slowing down.
However so many websites aren’t optimised for mobile screens! Text may be too large, pictures out of place. Users may have to resort to scrolling horizontally in order to see the hidden parts of the webpage…
This is bad news for businesses. You will want to avoid this as you will lose so many visitors interests if you don’t.
Fortunately it is not a difficult problem to solve. I work with clients to build web pages that are focus driven. I focus particularly on the actions that clients want their customers want to take. Be it booking an appointment, giving over contact details, or making a purchase.
You see a lot of websites are ugly and just look like catalogues, they don’t seem to have a focus. Just an entire collection of a businesses products and services all wolloped onto one page… MESS!
Take a look at some sites that get the balance correct — www.apple.com is a great example.
Apple’s website homepage as of today showcases the iPhone X, using a beautifully clear image and two CTA buttons (call to action), directing the visitor to learn more or buy the product. Otherwise leave the site. Apple have a small navigation bar at the top of other key products, but this navigation bar is dark and fades well into the background, not distracting you from the standout images.
When a website is optimised for mobile your visitors will have no problem at all navigating through your pages and finding exactly what they want from the homepage.
Obsess About The God Spot
The God Spot is the top area of the webpage that a visitor will see once they land on the webpage, it is the part of the webpage people will see without having to scroll down.
There are a few KEY elements you want to have in your God Spot:
- Compelling image or video
- Navigation bar or buttons leading to most wanted information pages
- Call to action i.e. Learn more, buy, contact us
Compelling video/image — This may be a sales video for your most popular product/service or image. These videos will touch on all the key concepts and questions that your customers will want to know.
Navigation Bar, With Key Info — If you know your customers well already this should be very easy. What information do they want to find out? A simple example of a Pizza restaurant visitor may be that they are looking for opening times, locations or pizzas available.
Call To Action — Direct visitors to take action, make a purchase or give you an email address. This separates the keen buyers from the tyre kickers. It’s fascinating how many businesses don’t place these buttons on their website.
Give Before You Receive
Getting a visitor to whip out their card and make a purchase will happen far less than visitors who pay a flying visit to your website. So it is important to hook potential customers with a compelling offer.
An offer that will appeal to a lot of people will be giving something for FREE. What ever product or service you give away is your choice, but do ask yourself “would I take someone up on this offer if the shoe was on the other foot?”. Otherwise forget about it. If you can collect an email in exchange for a one-off freebie this email or phone number can be used to promote offers to over and over, think of the lifetime value of each customer may be to you against the cost of the freebie.
Having spoken about freebies, my company SociaLike Marketing is currently offering a 1 month free trial. We work with clients to build social media accounts and webpages that are built to attract the customers that need them most.
Check us out www.socialikemarketing.com
